Report Shows Organic Skin Care Goes Mainstream

April 5th, 2012 by admin Leave a reply »

A report published November 15, 2011 suggests that the United States has the largest market for natural, organic skin care and personal care products in the world, claiming that consumer demand is increasing. Apparently, the reason is due to increasing concerns about the potential dangers of synthetic chemicals used in so many traditional brands. The largest product category is natural skin care, while other categories are reporting higher growth rates. Following is a detailed analysis of the US market for natural and organic personal care products by category:
• Natural and organic skin care
• Natural & organic oral care
• Natural & organic cosmetics
• Natural & organic deodorants
• Natural & organic hair care
• Other natural & organic personal care

It seems mainstream retailers are expanding the distribution of many new private labelsnatural skin care products, as some large cosmetic companies are launching new natural and organic lines to meet the growiong consumer demand for chemical-free personal care products.

The bad news is that it appears as if most consumers are unable to distinguish between legitimate organic skin care products and those that are not legitimate, or otherwise falsely labeled. What’s worse, very few major brands are certified.

The report gives a detailed analysis of the US market for natural and organic skin care and personal care products. The Organic Monitor predicts that the natural oral care products will show the highest growth in the coming years. It has already started because the distribution of natural oral care products is increasing – we see them in mass merchandisers, markets, and even club stores.

Distribution organic skin care and natural personal care products is increasing across all channels, from natural food shops which comprises the biggest numbers of sales. Many new brands are focusing on specific channels such as online, increasing the fragmentation in the natural personal care products market.

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